ORTA & The Golden Ratio: A Standard for Timeless, Circular Denim

At ORTA, we are dedicated to developing high-quality, long-lasting denim with a lower environmental footprint—denim that you form both an emotional and physical bond with, wearing it over and over again for years.

That is why we created the Golden Ratio Standard—a principle that defines the perfect balance of pre & post-consumer recycled materials and alternative natural materials to maintain the premium look, feel, and strength of our denim. This ensures ultimate durability, so your denim stands the test of time.

Why the Golden Ratio Matters?

The Golden Ratio is our approach to circular design, allowing us to develop recyclable products without compromising quality or longevity. By reintegrating materials into the system, we eliminate the need for additional water consumption and CO2 emissions at the farm level—ensuring a significantly lower impact compared to virgin materials.

Through this standard, ORTA is not only creating denim built to last but also reinforcing our commitment to designing a world without waste.

The Golden Ratio mentality is more than just a formula—it is our philosophy for a sustainable future.