Dedicated to those seeking effortless style with function in a world where lines between work and adventure are blurred.

Inspired by today’s adventure seekers who navigate both crowded cities and quiet beaches effortlessly, without compromising their elegance.

Carefree denim that adapts to any mood and environment.

Humanity, transparency, and sustainability inform our choices for healing, calming and versatile products; engineered with regenerative systems and positive handprint.

This summer, recharge yourself and the planet with regenerative choices; products made to use for longer and then circulate.

Nestled on the French Riviera, Saint Tropez is a dreamy blend of glamour, playfulness, and timeless beauty.  Its sun—drenched shores and azure waters offer effortless elegance, turning every day into a celebration of life’s finest pleasures. The town’s charm lies in its contrasts—the serene cobbled streets and hidden gardens juxtaposed with the vibrant energy of luxury beach clubs and lively nightlife.  Here, glamour is defined by joyful spontaneity rather than just designer boutiques. Playfulness is evident in the laughter at café terraces and the lively beach scenes.

Saint Tropez has had a profound influence on fashion, becoming synonymous with a chic, effortless style that blends luxury with a laid back coastal vibe. The town’s fashion legacy began in the 1950s and 60s, when icons like Brigitte Bardot made it their playground.

Nothing is urgent. Slow down, appreciate the view and just let go.

For the tourist who appreciates a slower pace, nature, and tranquility, wandering through Kyoto’s serene gardens reveals the subtle beauty of nature’s imperfections, an embodiment of the wabi—sabi philosophy, a Japanese aesthetic that values the beauty in imperfection, embracing simple yet rustic textures and color palettes that evoke a connection to the natural world.

Kyoto is renowned for its exceptional craftsmanship in both indigo dyeing and denim production.  The city is famous for its Aizome — traditional indigo dyeing; and also celebrated for producing high—quality denim that combines traditional weaving methods with modern artistry.  The city’s denim is prized for its durability and attention to detail, reflecting a perfect blend of historical and contemporary fashion.

Kyoto family defies the elevated denim aesthetic, rooted in utility and workwear archives. A denim fabric family that gathers together all that we love at ORTA; combining traditional dyeing and weaving techniques with the latest technologies.

Craftsmanship, quality, durability and long—term investment pieces.

Denim made to enjoy life quietly. Take the long way home.

For the tourist seeking a vibrant atmosphere filled with energy and diverse options, New York City is the ultimate destination.  Stroll through Central Park, indulge in shopping on Fifth Avenue, get a reservation at a Michelin starred restaurant, and finish or start your evening with cocktails on a rooftop, enjoying the sunset. Embrace effortless elegance by prioritizing comfort while maintaining a polished look for any occasion—after all, when the sky is the limit, your possibilities are boundless.

NYC — Relaxed contemporary denim story emulating the evocative, youthful 90s NYC spirit.

A refined thrift sentiment reflecting an era of evocative, cool urban street—led denim attitude fueled by grunge and mixed with preppy collegiate sports separates.

An everyday human—focused attitude focusing on transition—wear for a summer of urban pursuits; from Coney Island to Central Park and Lower East Side. City to beachwear and refined athleisure  easy—wear to stay cool in the heat of the city Curated mix of high end denim fabrics with refined casualwear appeal for relaxed silhouettes.

Denim that works hard while you are not; made for enjoying life.

Dedicated to the summers in which we live, work and play.