Orta presents AW26/27 collection LONDON CALLING

· From the rustic sophistication of the English countryside and THE HIGHLANDS
· To the regal charm and glamour of THE ROYALS
· From youthful rebellion of SWINGING LONDON in the 60s
· To the cultural movement of COOL BRITANNIA

Through each of these Crowning Moments, English style has proven that it is not just about clothing, but about cultural expression.

London remains a global fashion leader, known for blending traditional tailoring with underground subcultures and contemporary streetwear. Its fashion identity thrives on contrast—heritage vs. rebellion, luxury vs. everyday wear—rooted in social evolution and innovation.

British fashion, influenced by both royalty and street culture, is experiencing a renaissance, merging classic craftsmanship with modern design. Within this revival, denim has reemerged as a key element, evolving from a symbol of utility and rebellion to a central piece in British fashion’s forward-looking narrative.