A collaboration more than denim, The Indigo Turtles Project

Mavi, along with Orta Anadolu, protects endangered sea turtles by supporting the Ecological Research Society’s (EKAD) Indigo Turtles project.

The Indigo Turtles project aims to protect two species of sea turtles native to the Mediterranean, Caretta caretta and Chelonia mydas, each of which has navigated the earth for 110 million years. The project kicked off in 2014 when it enabled 15,000 hatchling turtles to reach the relative safety of the sea. Facing many difficulties, only 40% of hatchling turtles reach the water and only one in a thousand survive. By helping sea turtles reach the sea, the Indigo Turtles project creates awareness while making a difference.

Every purchase of a Mavi Indigo Turtle t-shirt (available in Europe and the U.S.A) safeguards the lives of 10 baby sea turtles and makes a contribution to the Mediterranean basin.

Along with hundreds of university volunteers, customers and followers, Mavi and Orta Anadolu employees join EKAD’s efforts at Belek, near Antalya/Turkey, during the months of June to September. Volunteers from around the world help hatchlings climb out of their nests to reach the water.