Covenant House Blu Gene Project

Our first delivery of Orta Blu Genes was for Covenant House in New York.

We had the jeans designed by ROARK, a collective of young fashion designers out of LA. We went to CH at noon, interviewed some of the resident teens, gave them jeans, and ate pizza with them. It was fun and relaxed, we heard some tough life stories that put our problems into perspective. The job done by CH staff is amazing. They really work hard at putting these youngsters back on the right track. We shot some pictures of the teenagers with their new jeans from the waist down to respect their privacy, and we used them to make billboards to promote the initiative. Here are some examples: