We are very pleased this season to be collaborating with Jack & Jones on their Low Impact Denim collection.Their dedication to this collection moves in parallel with our own future aims as it is designed to lower the impact oj jean production from cotton sourcing all the way through to the finishing stages.

We believe it is important to collaborate and co-operate with all the different players in the industry to insure the most comprehensive plan to reduce our collective environmental impact.

Jack & Jones' Low Impact Denim collection uses our unique INDIGO FLOW dyeing process, which allows the water usage during dyeing to be reduced by 55%. Additionally, INDIGO FLOW results in cleaner waste water, no salt formation and less chemical usage. This method allows us to create responsibly produced denim fabrics that maintain a high quality and actually produce a cleaner and richer looking denim.